WHEN DO I NEED IT? If you need to demonstrate to your prospects or partners how your products currently work for your existing clients, you need to develop and portray success stories.
WHAT IS IT? Journalistic articles showing how your present clients are using your products or services. For example: why a chain store X chose your printers instead of those of your competitor, what the user's experience has been in terms of installation and requirements solution.
WHAT DO I GET? Have a good sales tool, as it is a material your company salespeople can use and which is also very appreciated by the press to illustrate real applications of products and services.
